Project PAL began as a simple initiative to select one adoptable dog each week, personally donate towards that dog’s care specifically, and then spend one full week promoting the dog for concentrated exposure. The project started as a few friends just trying to find an innovative way to do something to help a problem that is so overwhelming.
A few months in, after garnering so much support from the community the group decided to launch Pup Tees by Project PAL in partnership with One Love, to fund their Shelter Dog Program at the MCAC shelters. Pup Tees attracted the attention of many due to the simple fact that 100% of the money from every shirt purchase is a donation to One Love. Literally, the money goes straight into the One Love 501(c)3 account.
Fortunately, among those drawn to the grassroots operation were graphic designer, Kendrah Smith, of Ashtyn + Co Creative and Monica Adalsteinsson of Monica Wayne Photography. Thanks to Kendrah’s design expertise and Monica’s creative eye for capturing the perfect shots, along with their unwavering desire to make an impact by donating their time and skills, the group has been able to produce multiple designs and offer supporters a way to make a donation and get a high quality, clever shirt in return.
The project has continued to grow and the funds raised have far exceeded just funding the Shelter Dog Program. Now, Project PAL is set to help support the Shelter Assistance Program, a new endeavor that will directly benefit a larger number of dogs at the county shelter.
When customers purchase a Pup Tee they are literally supplying homeless dogs with enrichment items, training classes, basic medical care, microchips etc. The shelter pups are the driving force behind all efforts, always.